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Big Sky Times

Tuesday, December 3, 2024

WIC Farm Direct Program Expands Access to Fresh Produce in Montana

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Charlie Brereton Director at Montana Department of Public Health | LinkedIn

Charlie Brereton Director at Montana Department of Public Health | LinkedIn

The Department of Public Health and Human Services (DPHHS) in Montana is collaborating with local farmers to increase access to fresh fruits and vegetables through the Women, Infants, and Children (WIC) Farm Direct Program.

"All farmers are welcome to join the Montana WIC Farm Direct program," stated Lacy Little, director of Montana WIC. "It is a great opportunity for farmers to get additional sales on their locally grown fruits and vegetables."

The Farm Direct Program allows farmers to accept WIC Farmers Market Nutrition Program Benefits at various locations, including farmer's markets, roadside stands, or their own farms. Currently, the program is offered in nine local WIC agencies in several Montana counties, with approximately 120 farmers participating.

According to Little, the program benefits around 3,200 WIC families, with most beneficiaries being children. Participants receive vouchers worth $30 to purchase fresh local fruits and vegetables, with the potential for increased funds based on the number of eligible family members.

In celebration of WIC's 50th anniversary, Montana WIC is planning to introduce new projects and systems in 2024 to modernize the program and enhance the shopping experience for WIC families. Little expressed enthusiasm for the upcoming initiatives, stating, "This is going to be an exciting year, and we hope to connect with past and present WIC families to celebrate."

To qualify for WIC, participants must meet specific criteria such as being pregnant, postpartum, breastfeeding, or having a child under five years old, in addition to meeting income requirements. More information on WIC eligibility can be found on the DPHHS website or by contacting the state office directly.

Montana WIC encompasses 34 local agencies and over 80 clinic sites, serving thousands of women, infants, and children across the state. For those interested in learning more about WIC or determining eligibility, they can visit the DPHHS website or contact their local WIC clinic for assistance.

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